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The Alcove Story

Welcome to AJ’s The Alcove — a celebration of timeless elegance, curated artistry, and heartfelt craftsmanship.

What began with an exquisite collection of regal sarees has now blossomed into a world where tradition meets contemporary charm across every creation. As a passionate curator and designer based in Kerala, AJ, Anu Jikku, travels through the rich cultural landscapes of India — from the vibrant looms of Varanasi to the master artisans of Tanjore — to bring you the finest silk sarees, salwar sets, and kaftans that embody grace, comfort, and modern sophistication.

 

Each garment is thoughtfully selected or designed to honour the Goddess in you — pieces that elevate your presence, celebrate your individuality, and transform every occasion into your own personal runway.

 

Beyond fashion, AJ pours her creativity into the magical world of handmade Christmas décor, crafted exclusively for the annual AJ’s Christmas Wonderland. Every showpiece, arrangement, and festive element is uniquely handmade by AJ, capturing the warmth, joy, and nostalgic charm of the season. These creations are more than décor — they are heirlooms of holiday magic, designed to light up your home and your heart.

 

At AJ’s The Alcove, every piece tells a story — of craftsmanship, love, heritage, and celebration.

Embrace the beauty we create, wear the elegance you deserve, and let your style and home reflect your unique story. Make a regal statement.

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